The 36th Annual Wavemasters Society Polar Plunge kicked off the new year at 9 a.m. Jan. 1 on the beach adjacent to the Jacksonville Beach lifeguard station.The family-friendly event was free and open to the public.Organizer Mitch Kaufmann said the event has grown from a couple of dozen attendees to thousands of people flocking to the beachfront to start the new year.The tra...