Civilized Coffee, a Jacksonville-based coffee company, has teamed up with First Coast Surfrider to create a blend of “Surfrider Select” coffee to help support clean oceans and waterways in Northeast Florida. Sales launched June 20 – International Surfing Day – with a portion of proceeds going directly to First Coast Surfrider to help them continue their mission and activism.
A blend of Kenyan and Ethiopian arabica beans grown high in the mountains of Africa, Surfrider Select is precession-roasted to create smooth flavors of milk chocolate, brown sugar and hazelnut. Developed with beach lovers and ocean advocates in mind, its rich flavor profile makes it ideal for sunrise surf sessions to twilight beach walks.
The First Coast Chapter of Surfrider was founded in 2002, and spans the First Coast of Florida, from the Georgia border to the end of Anastasia Island. Their mission is to protec oceans, waves and beaches through a powerful activist network.
“Civilized Coffee believes in open honest civilized conversations, and we believe our collaboration with Surfrider can bring some light on the necessary conversations that are needed to help protect our oceans everywhere,” said Mark Patterson, Civilized Coffee co-founder. "Our collaboration with First Coast Surfrider has a local voice with a global impact."
Civilized Coffee is built on a dual passion for coffee and supporting local communities. Before launching the company in 2017, co-founder Jeff Norton traveled to East Africa to meet and work with local small-scale farmers, where he learned about their native land’s climate and agricultural traditions. By working directly with these local farmers, Civilized Coffee is able to support their practices, culture and continued economic growth.
Surfrider Select is available as whole bean or ground, and is for sale for $14.95 at www.civilizedcoffee.com/all-coffee. It will soon be available for sale by retailers.
